Many states have legalized sports betting and Missouri announced sports wagering will go live by December 1, 2025. With neighboring states already capitalizing on the booming sports wagering industry, Missouri lawmakers and business owners alike are still weighing the potential benefits and drawbacks of this move. While legalization could bring substantial revenue to the state and create jobs, it also raises concerns about regulatory complexities, problem gambling, and market saturation. For small business owners, particularly those in the hospitality, entertainment, and retail sectors, this change presents both opportunities and challenges. Understanding how to navigate this evolving landscape will be key to ensuring success in a potentially lucrative but complex industry.

Opportunity:

With the legalization of sports betting comes opportunity. The additional tax and regulation revenue generated by sports benefit would provide additional funds for public services, infrastructure, and education. Bars, restaurants and other entertainment venues could attract more customers by integrating sports betting experiences. Visitor may make their way to Missouri from states without legalized sports betting, which could help to boost the local economy. And, finally, legalizing sports betting could give Missouri a competitive advantage against states that don’t offer the option as well as protect the potential of losing businesses that would benefit from moving to a neighboring state that offers sports betting.

Challenges:

Small business owners may struggle with the complex legal requirements and licensing processes. Businesses may try to take advantage of the opportunities legalized sports better presents, only to get themselves in legal or financial trouble because they don’t comply with the added requirements. Small businesses looking to capitalize on the sports-betting market also need to be prepared to implement proper technology and data protection, which could be costly and difficult to maintain. And, finally, with the legalization of any potentially addictive substance or activity, businesses need to be prepared to deal with staffing issues that may arise from more problem-gambling

The legalization of sports betting in Missouri presents a wealth of opportunities for business growth, job creation, and economic development. However, with these opportunities come challenges that small business owners must be prepared to address.

How Fortiviti Can Help:

At Fortiviti, we understand the complexities that come with industry shifts, particularly those involving financial and regulatory changes. Whether you’re looking to integrate sports betting into your business model or simply stay compliant with new laws, Fortiviti is here to ensure a seamless transition helping you maximize your opportunity.

 

For more information and updates, you can visit the Missouri Gaming Commission website.